We are pleased to announce that our work for The Point in Paddington has been shortlisted in this years Property Marketing Awards. We are nominated in the ‘Best Marketing Campaign for London Offices’.
The awards celebrate the ‘year’s most effective, innovative and creative marketing campaigns around the UK property industry’. We are proud to hear that all entries were judged rigorously by a panel made up of marketing professionals at the top of their fields.
We look forward to the award ceremony on 20th June, hosted by BBC newsreader and presenter Sophie Raworth!
Transform Award Success
Last night our work for BKL was awarded Silver in a very competitive professional services category.
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development, and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.
Following the most successful year on record for both Transform magazine and the Transform Awards, the 2018 Transform Europe awards celebrated outstanding branding and rebranding projects from the UK and Continental Europe. The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
Andrew Thomas, publishing editor at Transform magazine, says, “Each brand that has been involved in this year’s awards, global or local, has demonstrated outstanding creative ability and strategic thought while working closely and collaborating with their agencies.”
Thanks to all involved and congratulations to all the other winners.
Dog and bone
Back in 2013 we branded Dogsbuddy, a dog walking and dog boarding service in SE London. In late 2017 they came to us with a problem: How can we raise our profile locally and gain more clients?
Dogsbuddy put the happiness of the dogs they care for at the heart of all they do. This led to our idea of making dogs happy as part of our solution. By leaving Dogsbuddy branded dog bones in places that people take their dogs, the dog retrieves the bone and brings it to the attention of their owner, thereby recommending Dogsbuddy.
The printer told us that ‘pad printing’ with edible ink was the best way to achieve our desired result – which we thought was rather appropriate!
So if you’re based in South East London and in need of a dog walker; get on the dog and bone!
TFL Quieter Deliveries
We love it when people like our work and we love it even more when they recommend our services to their clients. We were lucky enough for this to happen when our friends at Temple Group put us forward for an exciting project with TfL.
The project is effectively a white paper on the measures that can be taken to redesign cities to ensure that deliveries are quieter. We used sound bars as a way to illustrate iconography throughout the document.
We are proud to be able to announce that last night we won ‘Creative Business of the Year’ at the West London Business Awards,
The judges commented: “They impressed with their inventive and tenacious approach to winning business and delivering for their clients, who range from Bupa to builders to banks. Kimpton Creative has more than trebled their number of projects in the past year.”
The awards were held at Wembley Stadium and presented by Paralympic superstar Dame Tanni Grey-Thompson.
Transform Awards shortlisting
We’re very pleased to share that we’ve been shortlisted for this year’s Transform Awards. This was made even more impressive when we were told that this has been the most competitive year for the award scheme to date!
Our fingers are crossed for our rebrand of BKL in the ‘Best Visual Identity from the Professional Services’ category. We hope we’re able to match our gold award winning entry for Purcell in the same category in 2016!
Congratulations to everyone lucky enough to be shortlisted, we look forward to seeing you in March!
Temple 20th Anniversary Book
We are proud to have just helped Temple Group celebrate their 20th anniversary with a book that looks back on where they started (the Chair and Founder’s dining room table) and the onward journey to becoming leading consultants in the environmental, planning and sustainability sectors.
A notable feature of the book was the throw-out timeline that highlighted key moments across the last 20 years.
We’re delighted to have been shortlisted in the creative business category at the West London Business Awards.
This is the second year running that we have been nominated, so perhaps we’ll go a step further this time and win!
The West London Business Annual Awards showcase business excellence in West London around three themes: ‘Sector leadership’, ‘Sustainable & responsible business’ and ‘Economic growth’.
Growing awareness of mental health in the workplace for Bupa
Continuing our relationship with Bupa, we’ve just completed a guide to help advise managers how best to address mental health in the workplace. This is being launched today as it is World Mental Health Day.
One of the things that we’ve taken away from Bupa’s guidance is that mental health is something we all have. You can have good and bad physical health and the same is true of mental health.
Another is that one in six people experience a common mental health issue at any one time. So for anyone facing mental health issues the most important thing to remember is that you are not alone, and talking about it is the first step to regaining a good mental health.
Building Brighter Futures with BKL
Having recently rebranded BKL we have just completed their new recruitment brochure. The brochure builds on our previous work for them, bringing to life the ‘Build bright’ proposition in a relevant way to entice bright and like-minded people to join the ranks. We were involved in the entire brochure from ideas, layout and for the copy we collaborated with our good friend Scott Perry, The Bard of Bray.
We have just completed the rebrand of BKL, an accountancy firm based in London and Cambridge.
We established their brand strategy before creating their identity, which centres around ‘Build Bright’ – a phrase referencing how they build bright ideas, relationships and futures.
Continuing our work in the property sector and more particularly architects, we have refreshed the SimpsonHaugh brand, defining their brand strategy and creating a new structural logo and morphing pattern in a suite of orange colours. See the case study here.
We’re delighted to have started working with Bupa, creating a guide book for the ‘imperfect parent’, a helpful set of tips for parents who worry that they are getting things wrong (that’ll be all of us!).
This was used for the United Nations’ International Day of Families on 15th May.
A new addition
We’re delighted to welcome Trevor Thompson to our team as a designer. He was previously a designer at The Allotment.
UK Green Building Council go ahead
We are delighted to announce that we are about to start working with the UK Green Building Council, a charity and an industry-led network working to improve the sustainability of the built environment.
This is especially exciting for us as we are members of the organisation and this is an area that is close to our hearts. We are looking forward to starting the project!
Kimpton Christmas message
Merry Christmas and a Happy New Year from all of us at Kimpton Creative!
SOS deforestation gif
We have created another initiative for the Sumatran Orangutan Society, an organisation that works to protect critically endangered Orangutans in Sumatra. We created an animation that highlights the correlation between deforestation and the plight of Orangutans.
To see the great work SOS do, please visit their website.
West London Business Awards shortlisting
We’ve been shortlisted for another award at the West London Business Awards in the Creative and Media agency of the year category! Fingers crossed that we can add to our haul of awards this year!
The Point property marketing campaign
We’ve installed the campaign graphics as part of our property marketing campaign for The Point, a commercial office building owned by developer Tishman Speyer. We used stylised illustrations centering around people, presented in a colourful and fun illustration style to highlight the amenities, activities and history of the area, a key requirement of the brief.
We’ve launched the new identity for Barwood Group, a Northampton based property group with three separate businesses: Barwood Land, Barwood Homes and Barwood Capital. We created a new set of logos featuring glowing lines emanating from the centre and used large glowing type throughout the identity for key messages to emphasise their core proposition – enriching. We then designed a suite of websites to sit together and completed a substantial amount of collateral for the different sectors of the business including: brochures, manuals, signage, signatures and stationery.
Kimpton Creative have been featured twice in Transform Magazine’s ‘Transform Tuesday’ column. Every week the column examines new brands and rebrands and have featured our work on on the rebrand of Potential Plus International and Freedom Capital.
Find the link to the Transform Tuesday section for Potential Plus here and Freedom Capital here.
Property Marketing Awards shortlisting
We were shortlisted as one of the three finalists at this year’s Property Marketing Awards for the Best Marketing Campaign for a London Office. The shortlisting was for our work on Verde SW1, a commercial redevelopment in Victoria for developer Tishman Speyer. We had a great night at the PMA ceremony and a big congratulations to all the winners!
We’re pleased to announce that we have started working with SimpsonHaugh and Partners to evolve their brand identity. The architectural practice was founded in 1987 and continue to win many awards for their buildings and projects. Their current projects include Phase 1 of the Battersea Power Station and landmark building 1 Blackfriars. They rank in the AJ120 as one of the largest and most influential architecture practices in the UK.
Potential Plus International identity launch
We’ve just completed a full identity for Potential Plus International, a leadership development consultancy who work with global organisations. We’ve designed a logo, collateral and a fully responsive website which has just been launched.
Check out their website here or the full case study here.
Vox Pop for Design Week
Our Creative Director David Kimpton has been featured in another vox pop for Design Week. This time he shares his opinion on logo modernisation and the newest rendition of the BP logo under the title of: ‘Designers tell us how to modernise logos but keep authenticity’.
Continuing a great year for Kimpton Creative, we’ve won a bronze Roses creative award for our Penny the Orangutan poster. A coin mosaic art piece to highlight the importance of donations of all sizes for the Sumatran Orangutan Society, an organisation that works to protect critically endangered Orangutans in Sumatra.
We’re delighted to announce we’ve won a three way pitch to work on the rebrand of the Barwood Group. They are a Northampton based property group with three separate businesses: Barwood Land, Barwood Homes and Barwood Capital. We’re excited to be working with a new property client and are looking forward to starting the project!
Published RIBA article
Our Creative Director David Kimpton has written an article about the importance of a strong brand identity for architectural practices for the RIBA Journal Magazine. The article is entitled ‘You’re more than just a business… you’re a brand’ where the process that we go through when creating a brand identity as well as highlighting results by showing our award-winning rebrand for architects Purcell, their turnover grew by £3.27 million in the two years following the rebrand.
You can read the full article here. You can also see the full Purcell brand identity case study here.
Design on point: D&AD Pencil win!
We’ve won a D&AD pencil award for our Penny the Orangutan poster in the Graphic Design Poster category! The work is for the Sumatran Orangutan Society, a organisation that works to protect critically endangered Orangutans in Sumatra. The poster is taken from an art piece of a coin mosaic to highlight the importance of donations of all sizes. We’ll find out what kind of pencil we’ll win very soon!
We’ve launched a website for Temple Group, a leading environmental, planning and sustainability consultancy. We’ve created a fully responsive website featuring large animated panels and dynamic typography. The Temple group are an organisation who have been consultants for some of the UK’s most important infrastructure and property projects such as Crossrail, LOCIP, HS2 and The Shard. We’ve already had some great feedback.
To see the video headers in action on their website please click here.
On top of winning Silver at DBA design effectiveness award last month, we’re thrilled to announce a Gold at the Transform awards for our rebrand of Purcell! To view the Purcell case study please click here.
We are delighted to announce that we have won a silver award at the Design Business Association’s Design Effectiveness Awards 2016! Our entry was for the rebrand of Purcell, a top 10 UK architectural practice. It led to a 29.5% increase in turnover over two years.
We collected our award with the client at the star studded awards ceremony last night at Tobacco Dock.
The DBA’s Design Effectiveness Awards champion the role of effective design in the creation of business growth. They showcase the very best partnerships between business and agencies.
We are extremely pleased to be recognised for this award after all the hard work that we put in and now have to find a suitable shelf to keep it on!
Transform Awards Europe
We are thrilled to announce that we have been shortlisted for another award! This time at the Transform Awards Europe 2016 in the category for the best visual identity for a professional services company.
Our entry was for the rebrand of Purcell, a top 10 UK architectural practice.
The Transform Awards Europe recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
The award will be presented at an awards dinner in March. To view the Purcell case study please click here.
The SOS running vest
Continuing our relationship with the Sumatran Orangutan Society we’ve just designed a running vest for them. Fundraisers will be running for SOS in several events this year, including the London Marathon, to raise money for the plight of orangutans. We illustrated a young orangutan clinging to the back of the bright orange vest with the phrase: ‘I’m running to support the Orangutans’.
Look out for them in the Marathon in April!
Temple website win
We’re delighted to have won a pitch to design the website for Temple Group, a leading environmental, planning and sustainability consultancy. We’re excited to be involved with an organisation who have been consultants for some of the UK’s most important infrastructure and property projects such as Crossrail, LOCIP, HS2 and The Shard.
DBA Design Effectiveness Award
We are delighted to announce that we have won an award at the Design Business Association (DBA) Design Effectiveness Awards 2016.
Our entry was for the rebrand of Purcell, a top 10 UK architectural practice.
The DBA’s Design Effectiveness Awards champion the role of effective design in the creation of business growth. They showcase the very best partnerships between business and agencies; the very best innovation; the very best application of design.
What’s also special about these awards is that they are judged by business leaders. This year the judges included senior business figures from companies such as British Airways, Channel Four, Coca Cola, Innocent, LEGO, Macmillan and Procter & Gamble.
The award, be it bronze, silver or gold, will be presented at an awards dinner in February 2016. To view the Purcell case study please click here.
We’re pleased to announce that we’ve added a new section to our website entitled ‘Property Insights’.
We have been working with developers and agents in the property sector (across commercial, retail and residential) for over 10 years, and have developed a keen understanding of what makes it tick and where design can contribute.
Creative Director David Kimpton will be sharing some of our experiences of working with the property sector as well as insights and ideas about the key trends and the relationship to design and marketing. Our first article is about wellbeing and is live now.
You are welcome to join the debate on our Linkedin group where we encourage discussions from peers in the property industry or head over to our Property Insights section to read the first article.
Change the world
We have just finished creating a coin mosaic for the Sumatran Orangutan Society, an organisation that works to protect critically endangered Sumatran Orangutans.
We suggested creating an art piece to sell at a charity auction, highlighting the importance of donations of all sizes and the difference just a few pennies can make!
To read the full case study and watch a video of the making click here
As free as a bird…
We are delighted to announce we are working on a new branding project for West London based Freedom Capital.
Freedom Capital are a high end property company focusing on the redevelopment of properties and investment.
The identity borrows from the financial language of security marks.
We are currently designing a website that will be launched in the coming weeks. Full case study here.
Would you vote for this logo?
Our Creative Director David Kimpton has been featured in an interview on Design Week giving his opinion on Jeremy Corbyn’s political logo.
You can read the full article here.
We have just designed a brand identity and website for an initiative by literary agents Peters Fraser & Dunlop. The website which has just been launched, specifically helps provide information and guidance to literary executors; individuals who become responsible for the literary estate of an author post-mortem.
Currently there is very little information out there for those who are suddenly handed responsibility for something they will very likely know nothing about and this website aims to help solve that by providing a helpful information resource.
Kimpton Creative have recently delivered a marketing suite that we designed for Verde SW1, a 282,000 sq ft commercial redevelopment in Victoria. We covered the exterior in artificial grass and wood panelling, referencing our campaign’s ‘Office/Garden’ theme and even affixed a 10ft flower lamp on to the roof! The interior features hanging flower lamp shades and leaf clock hands, continuing the theme.
To read the full case study and see the flower lamp please click here.
David Kimpton our creative director has been featured in Design Week’s article about political party branding!
Kimpton Creative have designed an interactive app for the agents of commercial development Verde SW1 to present to prospective tenants. This app contains films, interactive maps, plans, photos and CGIs.
The greatest feature is the creation of a tool for agents to be able to stand in a space and show prospective clients exactly how their office floor would look. Using compass mapping, the tablet screen mirrors the surrounding space as a CGI in a fully responsive 360º view. This can even include different furniture configurations at the press of a button!
We have just helped launch the latest fundraising campaign from SOS, an organisation that works to protect the critically endangered Sumatran Orangutans and prevent them from becoming the first Great Ape species to become extinct.
The campaign named Ape-ril encourages people (throughout the month of April) to do what all male apes can do and grow a beard. We created a central graphic of a jungle scene filled with Orangutans that from a distance forms the shape of a thick glorious beard.
Kimpton Creative has begun working with Harley Street’s prestigious London Eye Hospital.
Their world class surgeons are pioneering procedures and technology to allow people to return to 20/20 vision, a life-changing event from which the idea came.
The advert will prompt potential customers with an eye condition to attend a primary consultation meeting to get clarity on any questions they have about the treatments. It will feature in local magazines and newspapers across the UK.
Keep an eye out for it!
Seasons greetings from Kimpton Creative
A projected animation onto the windows of our new studio at Kimpton Creative. The secret to hitting our Christmas deadlines!
Flick book moving card
To go with our ‘moving’ animation (see post below), we decided to make a flick book to give people something tangible to mark the occasion of our studio move. The ‘moving’ animation lends itself naturally to the flick book, which we sent out to clients and friends to make them aware of our new address.
Verde SW1 makes headlines
The marketing of Verde SW1 has started in earnest, with an article appearing in today’s Evening Standard.
We have just launched the first phase of a property marketing campaign to promote Tishman Speyer’s 282,000 sq ft office redevelopment in Victoria, Verde SW1.
We created a new name, identity and a marketing campaign for the building, to promote its key selling points to potential tenants.
A rigorous workshop established the core proposition, ‘dramatic gardens with views’, putting the six enormous roof gardens at the centre of the building’s ethos. This led to the name, Verde SW1, which references the green gardens and lush surroundings.
Our idea was built around this key theme, featuring office and garden combinations to highlight the main messages in a striking and fresh way. These are used on the website, a brochure and hoardings to provide a clear and distinctive campaign, maintaining a consistent vibrant message and tone throughout.
A marketing suite, interactive sales app and advertising are in the pipeline.
Continuing our fantastic relationship with Purcell, a top 20 UK architects’ practice with 17 offices around the UK and Hong Kong, we have recently been reviewing the Purcell brand identity which we created in 2012.
This process involved reviewing the collateral produced over the last two years, inviting feedback from the offices, talking to clients and visiting some of the offices.
The resulting feedback has led to a strategic exercise to refine their offer. We are also tightening up their bid and submission documents, making improvements to the website and creating guidelines for more on-brand office interiors.
On the move
We have just moved into our new studio in Chiswick. An exciting phase in our development as we grow to meet client needs and expand as a team.
If we had a cat, we’d be able to swing it!
Be sure to update your records with our new contact details. And don’t be a stranger.
2 Sutton Court Road
London W4 4NF
T +44 (0)20 8994 0907
Sunny side up – property marketing
We are hosting a breakfast event in September entitled ‘Building Brands’ – a property marketing discussion about the ways to create a brand around a property. Let us know if you are keen to attend.
In fashion – B2B brochure
We have been busy developing a B2B brochure for a shopping centre in Spain on behalf of intu, owners of Lakeside Thurrock and the Trafford Centre Manchester among others. Our idea appropriates clothing tags to help focus on the fantastic fashion offer present at the centre in Oviedo, Spain.
Our founder and creative director David Kimpton was asked by Design Week to respond to the question: “What was the scariest thing you had to do at the start of your career?” this is what he wrote.
On a roll…
We’re thrilled that we’ve been featured in March’s edition of modern marketing magazine ‘The Drum’. Our promotional material for Neil MacKenzie Matthews is featured in the ‘Creative Works’ section after being voted for by readers online.
Wishing you a Merry Christmas and a Happy New Year
Whilst we celebrate Christmas 2013, we also remember the victims of Typhoon Haiyan in the Philippines. This year instead of printing a Christmas card, we are donating the cost to the Philippines Typhoon Appeal. From all of us at Kimpton Creative.
Victoria bound – marketing campaign
We’re delighted to announce that we have been appointed by Tishman Speyer to start a marketing campaign for their 320,000 sq ft office building in Victoria, after a four way pitch. We’re very excited to be involved.
Continuing our fantastic relationship with Dogsbuddy, a dog walking and pet sitting service in SE London, we’ve designed their Christmas card with canine name tags featuring kings names. The greeting inside wishes you a ‘Merry Christmas and a Yappy New Year’.
Soaking up creativity
David is giving a talk to some Bath Spa University design students on Wednesday 4th December, sharing his experiences as a designer. This inevitably prompted a conversation about creating a poster. The ‘solution’ was always going to be something involving a bath!
Behind the scenes…
We have just been working with photographer Neil MacKenzie Matthews to promote his photography. He specialises in beauty, fashion, lingerie and hosiery. We designed a set of images that are being sent out as a series of cards, to highlight his specialism and passion for what he does. This is being sent to creatives, which led us down the path of a playful execution. See the case study here.
Fresh as a daisy
We’re delighted to have been shortlisted for the Rhoda Maw Garden Design identity at the Fresh Awards 2013. The announcement of the winners is in September, so fingers crossed. See the project here.
Visualising the future of property
We have just completed a brand identity and website for Millerhare, a 3D visualisation company operating in the property sector. Polygonal modelling’s most simplified form is a triangle, the basis of everything they do. Whenever they touch client projects, magic happens. Click here to see their site, or here to see their case study.
Seeing the light
We’ve just designed a brand identity for Intuito Coaching, a new way of delivering business coaching to business owners and leaders. Benefit focused, they shine a light on issues and territories that need developing both professionally and personally. Coincidentally, Intuito Coaching abbreviates to IC. A good prefix to messages. Case study here.
Going dotty for oil
We’ve just been working with Raven, who have developed mapping software to help identify sources of oil. They are attending a series of industry trade events, for which we provided exhibition stand graphics and a little brochure to hand out. A brand identity and website follows. You can see the stand at EAGE13 here: pic.twitter.com/QwnqMlEFmo
We have just completed the identity and website for Dogsbuddy, a new dog walking and pet sitting service in SE London. A service that puts the welfare and happiness first, something we were keen to highlight in the logo and on the website.
Click here to see the site and here to see the case study.
Man’s best friend
We’re currently designing an identity, website and promotional materials for Dogsbuddy, a new dog walking and pet sitting service in SE London. We’ve just commissioned Tim Flach to take photos and video of our four legged friends. Amazing! Results to follow soon.
From little acorns…
We start the new year with a brand identity and collateral for new business venture Rhoda Maw Garden Design, which launched in January. If you live in leafy Middlesex and have a tired-looking garden, look no further than Rhoda.
‘Logotype’ hits the shelves
Three identities designed here at Kimpton Creative have been featured in ‘Logotype’, a book just released by Lawrence King Publishing.
They are for Terry Moore Design, interior designers, David Higham literary agents and Nichols headhunters.
We are currently designing an identity for a new venture, a garden design business based in Middlesex.
This will be launching in January 2013.
Vítejte – Brand identity
Our latest project is the brand identity, wayfinding signage and advertising for Forum Nova Karolina, a new shopping centre in Ostrava, Czech Republic.
The task is to provide a distinct identity for the centre to build local recognition and understanding of what the centre has to offer.
We will be guidelining how the identity applies to billboards and posters promoting either the centre itself or its upcoming events. Local agencies will then implement the campaigns.
Opening new doors
Last week saw the launch of our recent identity and website for Purcell, a leading architects practice, which is involved in evolving some of the best buildings in the UK and abroad.
We are currently working on a new project for the Tennis Foundation; a commemorative keepsake book, which will be handed out at an event to celebrate their 25th anniversary later this year.
Finger crossed, we may even be able to include an Olympic gold medal.
We‘re grateful to those who have said nice things about our 2012 pencil calendar. It featured in Design Week and on various blogs – it seemed to go down well.
We have uploaded some photos onto Flickr. Click here for a look.
At the end of last year Market Sentinel approached us to inject their brand with a new lease of life and reposition them as a premium consultancy. The new identity has now launched inspired by the core proposition ‘empowering our clients to make connected decisions’.
We created a Binary Matrix ‘graphic’ which represents what they do – creating clarity out of complex online information.
We recently finished a new property marketing brochure for Druce, a leading Estate Agent based in Marylebone, and today it arrived back from the printer. They are out and out Marylebone specialists, having been there since 1822! Therefore the theme was around living and breathing Marylebone in everything they think, say and do.
Another happy customer
Last week we received a kind note from the Managing Director of Nichols. We have just finished working on the Nichols Forum, a thought leadership piece.
This is what he had to say:
“I wanted to thank you and congratulate you on the work you did for us on the “Forum” publication. The end result was fantastic and a very high class publication that I am sure will impress our clients and raise our profile. The creative input was of an exceptionally high standard and the general advice and help in bringing the project to completion was superb.”
Coming into focus
Over the last couple of months we have been working hard on Nichols Forum, a thought leadership piece, sharing inight from key industry figures into the potential of Emerging Markets.
Nichols are international headhunters who specialise in the consumer goods and healthcare sectors. Nichols Forum will be sent out to global businesses to promote their expertise, knowledge and experience.
We are currently in the latter stages of a new brand identity and website for Cyrenians – a wonderful charity based in London providing help and housing to vulnerable people.
They work with a wide range of needs from young people or the homeless to adults with severe mental health needs. They aim is to empower individuals who come to them.
“We develop life skills and aim to develop an individual’s potential to live an independent and fulfilling life, with a goal to to integrate them back into their community and our society.”
Opening new doors
We’re delighted to be working with Purcell Miller Tritton, an architects practice famed for its conservation work on some of Britain’s best loved buildings.
Their expansion into new areas such as contemporary design has prompted this exercise to help them identify an appropriate image to present to its audiences, new and existing.
We are currently reviewing their brand strategy.
Dusting off the soap box
D&AD says it is aiming to become a more ’campaigning’ organisation.
Design Week asked David what issues he would like to see it tackle and why? Cue another rant…
“Universities are chock-a-block and ratios of students to tutors have gone crazy, as much as 37:1. The poor universities are being forced into this situation to survive, but it’s not actually doing anyone any good. There aren’t enough jobs available in the design industry. D&AD would do well to lead a call for change.”
We have just started a new project for Royal Mail working on the collectors sheet for the PhilaNippon 2011 World Stamp Exhibition in Yokohama, Japan.
The sheet will be a celebration of Japanese culture, promote the Royal Mail to the International Philaletic community and be a commemorative collectors piece from the event.
I’m dreaming of a…
At the end of last year we started working with a new client, Pure France – a specialist for quality holiday rental homes, villas & chateaux in France.
We will be working on their identity and website over the following months.
If like us, your attention is turning towards summer holidays, check out purefrance.com
A New Year to remember!
Design Week asked David how he would be marking his New Year. He responded with festive enthusiasm…
“I will mark the New Year by getting in the festive spirit – which may involve:
Twelve Prides a-sinking, eleven poppadoms a-popping, ten Pinots a-swilling, nine Merlots a-spilling, eight Veuves a-fizzing, seven Bells a-ringing, six Gordons alive-ing, five songs a-killing, four Cointreaus a-quaffing, three Cognacs a-necking, two gloves a-losing… and a ride in an Addison Lee.”
Making a mark
We have just completed an identity and website for Terry Moore Design, an interior design company that creates unique contemporary, crafted interiors.
Terry’s name lends itself nicely to this!
We will publish the brand identity roll-out as a case study soon, but in the mean time, here is a link to his new website.
And the winner is…
And the winner is…
27 September 2010
Last week we received some exciting news – two of our identity projects have been shortlisted for the 2010 Design Week Benchmarks awards; David Higham in the Professional Services category and Alquity Africa Fund in the Financial Services category.
The Benchmarks award excellence in brand identity and brand communications. They recognise branding programmes with a consistent brand message and a strong strategic concept that works across a range of platforms as well as rewarding creativity, innovation and appropriateness.
The winners are announced on 30th November… fingers crossed.
DesignWeek asked David Kimpton for a comment in response to a hot topic – ‘What do you think can be done to raise the standard of design education in the UK?’
Here is his rant:
‘I’d suggest reducing the number of students. When I was at college there were 30 odd of us in my year and we had access to our tutors constantly. It simply isn’t possible to successfully teach double or in some cases triple that number. The tutors will just be spreading themselves too thin and the students will suffer. I feel sorry for students who attend a course that is more like an Open University. Sadly there aren’t enough positions in the industry anyway.’
Vocal Futures launch
Today sees the launch of our identity for Vocal Futures, a new charity foundation that aims to encourage 16-22 year olds to embrace classical music.
The identity uses shards which come together and represent the interaction and connections between performers, audiences, venues, technicians and more.
We have just been commissioned to provide a name and product brand identity for a range of industrial tools which will use diamond picks to enable harder-wearing and more effective digging of road surfaces. This is a real, ahem, breakthrough for this market and will allow road construction companies to dig highways 10 times quicker than currently available.
Good news for all of us!
Hitting the high notes
We have just been commissioned to design a new identity for a new charity foundation founded by Suzi Digby (Lady Eatwell to you and me), of Last Choir Standing fame. The charity aims to encourage 16-22 year olds to embrace classical music, particularly choral works. It will do so in a way not done before, by online interaction between the youngsters and the performers or even crew. Blogging and tweeting will bring together all parties. The foundation has chosen to put on a performance of JS Bach’s ‘St Matthew Passion’, a mighty choral works. It will be performed at Ambika P3, a huge concrete industrial space at the University of Westminster.
When I grow up I want to be…
Design Week invited David Kimpton to write a piece about his favourite Children’s Book (he always seems to get landed with the really serious academic topics). His response explains a lot…
‘Carlotti Joins the Team’ by the late great Mike Hawthorn, the first British F1 World Champion. Published in 1959 (no, I’m not that old), this is the story of a young lad whose single passion in life is motor racing (that was me) and his only wish is to emulate his hero and become a top racing driver himself (yep). He then gets his chance and… (not me). Somehow I got sidetracked and ended up colouring-in.’
The perfect image
We stumbled across a great photographer (Eric Lafforgue) whilst looking for African portraits on Flickr. This led to us buying some of his powerful images and this subsequent contribution to an interesting article about the creative use of stock images.
We are in Design Week this week, with the newly completed naming and branding for Alquity Investment Management, an ambitiously novel new model for investing, based around giving something back – African micro-enterprises that Alquity invest in receive a percentage of profits, thereby feeding a cycle of altruistic investment (hence the theme of reciprocity used for the fund logo).