Intuito Coaching offer a new way to access business coaching for business owners and leaders of SMEs. The brief was to create a focus on client benefits and results. They were also keen not to look like the usual coaching institutions.
We used their initials ‘IC’ to prefix a series of words that describe the benefits and results they bring. These are highlighted with a shining light, representing what they do – shining a light on relevant territories. The visual language we developed included edge-lit photography to complement the concept, which is featured across their website and literature.