Millerhare create still and moving computer-generated images for the property sector. Their 20th anniversary was an opportunity to highlight their brand message. They were very keen to articulate the stages of the building design process and where and how they operate within those stages.
What we identified was that they are brought in at various points during the process and at those touchpoints they add magic. This might be in the form of expert consultancy or the incredibly lifelike images they create. We designed a logotype that incorporated the simplest form used in polygonal modelling, a triangle. This becomes the cornerstone of the identity in application. Where the triangle overlays a shape, it comes to life, representing their ‘midas touch’.