Freedom Capital

Identity

Freedom Capital is a property company that focuses on the redevelopment of high end residential and commercial properties and attracting investment.

Our brief was to create an identity for the company that reflected the name Freedom Capital, both the aspiration of the word ‘Freedom’ and the financial aspect.

We designed the symbol as a bird with outspread wings that represents freedom, and executed it as a calligraphic line illustration, to convey the language of financial security marks on bank notes and bonds. This lends itself to flat colour backgrounds as a watermark pattern.

The website is the main portal for the business. This is fully responsive and uses WordPress to be updateable in-house.

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