Nichols is a headhunting agency operating around the world, finding the best talent in senior executive roles for global businesses within the consumer goods and healthcare sectors.
A number of their clients have moved into emerging markets. They invited ten of them to give insights into entering these new markets and captured this in a brochure. We named the document ‘Forum’ as a place to voice opinions. The publication was sent to global companies and important candidates to promote Nichols’ expertise, positioning them as experts in their field in emerging markets.
Our concept was about emerging from the West and bringing clarity in the East.