We have just launched the first phase of a property marketing campaign to promote Tishman Speyer’s 282,000 sq ft office redevelopment in Victoria, Verde SW1.
We created a new name, identity and a marketing campaign for the building, to promote its key selling points to potential tenants.
A rigorous workshop established the core proposition, ‘dramatic gardens with views’, putting the six enormous roof gardens at the centre of the building’s ethos. This led to the name, Verde SW1, which references the green gardens and lush surroundings.
Our idea was built around this key theme, featuring office and garden combinations to highlight the main messages in a striking and fresh way. These are used on the website, a brochure and hoardings to provide a clear and distinctive campaign, maintaining a consistent vibrant message and tone throughout.
A marketing suite, interactive sales app and advertising are in the pipeline.
See the website here.