Continuing our fantastic relationship with Purcell, a top 20 UK architects’ practice with 17 offices around the UK and Hong Kong, we have recently been reviewing the Purcell brand identity which we created in 2012.
This process involved reviewing the collateral produced over the last two years, inviting feedback from the offices, talking to clients and visiting some of the offices.
The resulting feedback has led to a strategic exercise to refine their offer. We are also tightening up their bid and submission documents, making improvements to the website and creating guidelines for more on-brand office interiors.