Ayming wanted a brochure that could express their global expertise in the area of innovation.
When it comes to innovation they not only have a big picture view, but are also well versed in the finer details and this inspired our solution. We used large relevant imagery that depicted the big picture, and then within their brand circle, we placed another image which compliments the bigger one and shows the detail that others miss. This then creates a suite of imagery that metaphorically depicts the dual perspectives that Ayming use to bring success to their clients through innovation.
See the brochure case study here or the Ayming identity case study here.