We are proud to share our brand refresh for Ayming! They are business performance experts that have 30 years of experience specialising in improving their clients’ operational and financial performance. They came to us looking for a brand refresh and strategic direction to underpin it.

Our big idea for the brand came from a strategy workshop we led with key stakeholders within the business. From this we created their internal mantra, their core proposition: ‘Empower people to aim further together’. We also created an external strapline ‘Further together’, which expresses their culture and approach to working collaboratively with their clients. We brought this strategy to life by using circles (inherent in their logo) as a device to highlight and define destinations.

To see the full case study click here.

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