Land Securities Victoria promotion

Environmental Graphics

A free poster site in Victoria Street, London, gave Land Securities the opportunity to herald their involvement in the changing face of Victoria. They own a number of key buildings on Victoria Street and are developing a large area around the train and bus station.

Rather than print a poster in the normal way, we proposed an idea that involved screwing 1,800 toy windmills to the poster panel, spelling out the word ‘Change’.

These spun constantly and provided a talking point for local residents, businesses and visitors.

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