Cardinal Café is a part of the Cardinal Shopping development in Victoria, London owned by Land Securities, and part of a new retail offer.
We were asked to provide a concept for the name and identity of the café, which would reflect the shopping centre’s personality—distinctive and contemporary.
We recommended a characterised Cardinal bird, which is found in various places around the space, interacting with things in a playful manner. The style is appropriate to the clean, minimal environment.
The character was applied to the café as well as china, paper disposables, ‘A’ boards and signage.