A free poster site in Victoria Street, London, gave Land Sec the opportunity to herald their involvement in the changing face of Victoria. They own a number of key buildings on Victoria Street and are developing a large area around the train and bus stations.
We were invited to provide a concept to communicate ‘Victoria is changing’.
Rather than print a poster in the normal way, we proposed an idea that involved screwing 1,800 coloured windmills to the poster panel, spelling out the word ‘Change’.
This certainly attracted the attention of passers-by, many of whom couldn’t resist spinning the windmills when passing.