Knowing that annual reporting is notoriously complex and full of pitfalls, our message was ‘Enough is enough, don’t put up with the old ways any longer. There is now a better way to produce annual reports’. Hence a booklet that destroys old methodologies.
An accompanying booklet interviews recent clients from reputable agencies, to reassure those sceptical about change. We contrasted these visionaries with those in the past who lacked the vision to see beyond familiar ways.