Nichols is a headhunting agency operating around the world, finding the best talent in senior executive roles for global businesses within the consumer goods and healthcare sectors.
A number of their clients have moved into emerging markets. They invited ten of them to give insights into entering these new markets and captured this in a brochure. It was to be sent to global companies and candidates to be associated with the knowledge and expertise to place talent in these countries.
We named the brochure ‘Forum’ as a place to voice different opinions. Our concept was about emerging from the West and having clarity in the East, hence the left hand page being blurred and the right hand page becoming clear.