Cyrenians is a London charity providing help and housing to vulnerable people. They are all about being ‘people focused’, they respect individuality and they help their clients to see a brighter future. As a result, we introduced a series of eyes, which have been used graphically and at scale, to provide powerful engagement and a modern, unique look for their sector. It is in its large scale application that the eye becomes an abstract thing of beauty – strangely captivating. The most powerful and compelling way to express their achievements was to use real people with real stories – making the individual the hero, which featured in their literature and website.