We began by putting ourselves in the shoes of someone who is worried they may have prostate cancer: they are going to be afraid of the unknown and they’re going to want answers from the best people. This insight inspired the logo, which recognises people’s need for answers to questions. This also led to our solution for the website – a series of questions that address all the angles that users are likely to approach the subject from. Users will have many questions, therefore we have provided these questions on the website, which are answered in a user-friendly, intuitive way.
There is also easy access directly to the experts themselves, who can provide more targeted advice.
As well as the website, we created marketing collateral to help launch them.
We’re very excited to have played a part in this new initiative, as there has been a paradigm shift in the treatment of prostate cancer and the more that men are made aware of this, the more lives that will be saved.