• Home
  • Work
  • About us
  • Clients
  • International
  • Insights
  • News
  • Contact

The View residential

The View is a residential development in Victoria previously owned by Land Securities, a complex of 1, 2 and 3 bedroom apartments and penthouses. There are magnificent views from the upper floors across Buckingham Palace and the London skyline.

The block was built in 1962 and the development was crying out for refurbishment. Whilst the works were ongoing, we were commissioned to design an integrated campaign to market the development to potential buyers.

What’s special about this development is the views overlooking the London skyline and Royal parks.

We created a character, a viewing telescope, and animated it to include on the web and digital advertising. This endorsed the key message about terrific views.

We commissioned photography that featured wide panoramic views, as seen out the development’s floor to ceiling windows.

The rush for buyers meant that the campaign was started and finished in five months, well ahead of the planned schedule. This enabled to successfully sell the development to release capital for new projects.

Read more...
  • Brand identity
  • Brand strategy
  • Campaigns
  • Event graphics
  • Hoardings
  • Literature
  • Marketing suite
  • Promotional items
  • Signage
  • 100%
    pre-let
  • SOLD
    on completion
  • 100%
    pre-let
  • SOLD
    on completion

More projects

  • Verde SW1
    Name, identity and commercial property marketing
    campaign for Tishman Speyer
  • The Point
    Marketing campaign for The Point, an office development
    in Paddington
  • The Hamptons
    Residential development property marketing campaign
    for St James
  • < Back to our work
Previous
Next

Visit us

8 Herbert Gardens
Chiswick
London W4 3RD

Contact us

T 07871 195 302
E hello@kimptoncreative.com
 
© Kimpton Creative 2025

Follow us

  •    Twitter
  •    LinkedIn
  •    Instagram
  •    Newsletter

© Kimpton Creative 2025