• Can placemaking define the identity of a place?

    Recently I was fortunate enough to see first hand what Grosvenor has been doing to improve Mayfair. As well as major refurbishments to some of their Georgian properties and new premium retail in Duke Street, they have introduced a number of community-based initiatives, such as a film festival, ‘Fitness in the Gardens’, bee-keeping, ‘Summer in the Square’ and pop-up green spaces. There is also an Anthony Gormley sculpture as a part of the new Beaumont Hotel.