The Tennis Foundation is Great Britain’s leading tennis charity. It promotes tennis as an inclusive sport for all abilities, engaging with all areas of the community to improve access and enjoyment. They commissioned a booklet to commemorate their 25th anniversary.
A YouGov survey showed there are clear voices telling them why people choose not to try tennis. We suggested using the book to talk about the issues they face. It is divided by statements that raise the issues – turning overleaf the Tennis Foundation ‘hit back’ facts that counter those voices, demonstrating what they have done, are doing and will be doing to combat those concerns.