Over an introductory lunch with a team of barristers, it became clear that these people are super-bright. And they know it. But what they also know is that instead of becoming academics and writing intellectual papers in a dusty back office, they want to use their huge brain-power in a commercial setting and they love to do this with an audience!
In the phenomenally complex world of law, they are expert at seeing their way to a solution through active involvement and incredible intellect. We summarised this in a single sentiment – Thoughts into action.
Our visual expression of this is a ‘ brain pulse’ which moves swiftly through puzzles and obstacles. This visual language was used as the banners of the website and covers of their booklets.