CtrlPrint is a product developed to produce annual reports online, with many time-saving and simplification benefits to be had. We were tasked with producing a booklet targeted to design agencies in the UK who produce annual reports and complex documents, introducing the benefits of the product.
Knowing that annual reporting is notoriously complex and full of pitfalls, our message was ‘enough is enough, don’t put up with the old ways any longer, there is now a better way to produce annual reports’.
An accompanying booklet interviews recent clients from reputable agencies, to reassure those sceptical about change. We contrasted these visionaries with those in the past who lacked the vision to see beyond familiar ways.