RBS Global Banking & Markets approached us for a theme to invite 30 of the bank’s most prestigious clients to the preview evening of the Chelsea Flower Show, always an important event on their calendar. The brief was to create a cohesive ‘campaign’ feel to all the items required, whilst appealing to the high-calibre clients invited, but avoiding looking profligate, after a tough year.
In line with their new proposition, the idea stemmed from the bank providing the tools for new growth, enabling their clients to flourish. Printed invitations, menus, wine list cards and giveaways followed the theme for the evening.
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