Literary Executors

Literary Executors is a comprehensive resource set up by literary agents Peters Fraser & Dunlop to assist people with the handling of a literary estate inherited from a deceased author. The website assists them with knowledge and information on law, accounting and literary representation.

Having created a brand identity for competitor literary agent David Higham, PFD asked us to create a logo to brand the initiative reflecting the core aims of the Literary Executors resource and then to develop a standalone website with links back to the owner business.

We recommended:

• Highlighting keeping estates safe and secure
• Providing an easy to understand resource for those who would be new to this world
• Keeping a focus on what Literary Executors does using words

We designed the logo to have the look and feel of an authoritative coat of arms, relatively classical, but with a modern twist.

The crest is made up of books on a shelf, bookended with rampant lions as a symbol of strength and protection. One lion holds a key and the other clasps a pen to represent security and authorship. The bookends are then used as a framing device to contain and highlight text.

As a cohesive identity we bookend words and phrases across various communications materials and the website itself.

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