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Edinburgh International Festival

The Edinburgh International Festival is a celebration of the arts in music, dance and theatre, inviting the world’s best artists to perform at the month long festival.

The festival suffered to some extent from being over- shadowed by the ‘Fringe’ festival, an unrelated event. It was also perceived as stuffy and elitist.

The brief was to create a brand identity that showcased the variety of world class performances in the arts.

The core proposition ‘Transforming people and place’ delivered by collaborators Jane Wentworth Associates, was about the event’s ability to cross boundaries, bringing the best of culture into Scotland, whilst showing off the best of Scotland to the world.

The arrows that make up the E logo are a strong identifier, allowing for flexibility and reflecting the vibrance, colour  and variety of the performances.

The first year attendance following the launch increased by 20%.

Read more...
  • Brand identity
  • Brand strategy
  • Literature
  • Promotional items
  • 20%
    increase in attendances after the new identity launch
  • 20%
    increase in attendances after the new identity launch

More projects

  • Natural History Museum
    Brand identity for a national institution
  • National Museums Scotland
    Identity for National Museums Scotland
  • Scottish Opera
    Identity for a Scottish institution
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