The Salvation Army is run from its international headquarters building in central London. Formerly a foreboding brick carbuncle, its new building was designed to follow its own aim to be transparent, evangelical and frugal.
The position of their building provides them with five million passers-by a year, being between St Paul’s Cathedral and the Millennium bridge, so we suggested a way to engage with the public. Uplifting bible quotes adorn the building, with large images that describe their global activities.
We introduced transparent coloured vinyl to do this, partly so as not to cover up what had been designed by the architects to be transparent, but also to allude to its evangelical nature, it looking like stained glass. We were also briefed to design a commemorative book as a keepsake for honoured guests and staff attending the launch. The book is printed on bible paper.