Market Sentinel are a consultancy providing business insights extracted from online conversation, underpinned by powerful data analytics.
They came to us to position them as a premium consultancy that rises above ‘geek’ status. They asked us to rationalise and simplify the presentation of their complex information, in order to appeal to senior management at global businesses.
Inspired by their core proposition ‘empowering clients to make connected decisions’ we created a binary matrix illustrated ‘graphic’ using binary code in a grid of 1s and 0s.
From a background grid of 1s, the 0s ‘reveal’ objects. This represents what Market Sentinel does – creating clarity out of complex online information. These are used across their communications.