Lawn Tennis Association

Brand Refresh

As the governing body of tennis, the LTA support those working directly in the sport, providing guidance, best practice, training and tools to enable them in their varied roles. They also invest in facilities, people and programmes across the country providing the public with greater opportunities to participate in tennis

The LTA asked us to rationalise their elements and build a more consistent and coherent identity. The new visual language uses dynamic photography which captures the energy and power of tennis, combined with engaging headings in a modern, flowing font, a set of tennis court-inspired colours and a line device which helps to structure information.

Show description