Land Securities

Brand identity

Land Securities is Europe’s largest property developer with £13bn in assets and is regarded as the UK’s leading operator in this sector.

Whilst at hat-trick design, David Kimpton led the rebrand of the company, working with the executive board.

Preparing for REIT status prompted a rebrand and our recommendation was evolution, not revolution.

The solution was to create a framing device, from the elements of the old identity, for the name within the logo. This was applied to key elements or messages in other applications.

In addition, we worked with Land Securities for eight years on corporate and tactical programmes.

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