We have developed a B2B brochure on behalf of intu, owners of Lakeside Thurrock and the Trafford Centre Manchester among others. The brochure will be used by letting agents to help refill vacant space in Parque Principado shopping centre in Oviedo, Spain. Our brief was to focus on the strong fashion offer present at the centre, whilst creating a sense of the joy of shopping in a buzzy environment. Our idea appropriates fashion clothing tags, which creates a playful way to provide information and title pages.
Photography was provided by Paul Grundy who was able to expertly capture the warmth of the centre and the attractions of the surrounding area, which bring visitors to the area. A Spanish version was also created with some considerable help with the translation!