Bankside 123 marketing suite

Marketing suite graphics

Bankside 123 is a mixed used development on the South Bank, including office and retail.

Whilst building works were underway, Land Securities commissioned the construction of a temporary marketing suite, directly alongside the development and the main road. Architects Aukett Fitzroy Robinson (now Aukett Swanke) designed the space, a two storey Portakabin.

We provided graphics for the marketing suite and worked alongside the architects.

Outside, facing the road, we designed a giant poster that featured local photographers’ work of nearby places, such as Borough Market. This was updated on a regular basis.

The interior graphics followed the ‘123’ idea with a series of phrases to support the selling points. These were mostly vinyl—a cost-effective, temporary solution.

The office spaces were successfully pre-let in three months and we went on to produce marketing material for the retail spaces.

 

NB: hat-trick design project by David Kimpton

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