Bankside 123 is a mixed used development on the South Bank, including office and retail.
Whilst building works were underway, Land Securities commissioned the construction of a temporary marketing suite, directly alongside the development and the main road. Architects Aukett Fitzroy Robinson (now Aukett Swanke) designed the space, a two storey Portakabin.
We provided graphics for the marketing suite and worked alongside the architects.
Outside, facing the road, we designed a giant poster that featured local photographers’ work of nearby places, such as Borough Market. This was updated on a regular basis.
The interior graphics followed the ‘123’ idea with a series of phrases to support the selling points. These were mostly vinyl—a cost-effective, temporary solution.
The office spaces were successfully pre-let in three months and we went on to produce marketing material for the retail spaces.
NB: hat-trick design project by David Kimpton